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Management Team

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Management Team

Our team works hard to drive results for our business and our partners.

We're a group of passionate, dynamic and talented professionals working together to lead our brand, encourage innovation and distribute our mobile lifestyle products to resellers throughout Australia and New Zealand.

Lead by our Senior Management Team, we work hard to drive results for our business and our partners all the while adhering to the Force Technology vision and values that make us a unique industry leader.

Jude Celedin

General Manager - Force Technology

Jude is a commercially focused executive leader with extensive international experience driving growth, transformation, and cultural renewal across consumer, retail, agribusiness, and emerging technology sectors.

Recognised for combining strategic clarity with disciplined execution, he has built a reputation for leading complex organisations through change while delivering strong financial and marketplace outcomes.

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Erin Knight

National Retail Partnership Manager

Erin has been part of the Force Technology family for over 25 years, leading key national retail partnerships. She’s known for her collaborative approach, deep industry knowledge, and commitment to long-term success.

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Brent Andrews

National Channel Business Development Manager Retail & Telco

Brent has over 20 years of experience in technology and telecoms, leading national business development and sales initiatives. He’s a collaborative leader focused on driving sustainable growth.

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Kirsty Duncan

Business Development Manager

With more than 25 years in telecommunications, Kirsty drives growth through strategic partnerships and channel innovation. She’s recognised for her leadership, customer focus, and results-driven mindset.

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Jason Leuzzi

Partnership Brand Manager

With 25 years in telco and consumer electronics, Jason is known for driving brand growth and retail partnerships. He maintains our partnerships with energy, experience, and a focus on lasting results.

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Paul Anderson

Head of Private Brands

Paul is a seasoned product and sourcing leader with over 15 years in global consumer brands. He drives innovation, design, and growth for Force Technology’s private brand portfolio.

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Jamie Turner

Warehouse Manager

With over 13 years in warehousing and logistics, Jamie leads with a hands-on approach focused on teamwork and balance. His background spans food service, dangerous goods, and tech accessories, supported by a qualification in Counselling.

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Sales Enquiries

Sales: 1300 736 723
Sales Fax: + 61 8 9333 1900
sales@forcetechnology.com.au

Distribution Enquiries

Contact Information

61 Belmont Avenue, Belmont
Western Australia 6104
Phone: +61 8 9333 1999
Fax: +61 8 9333 1919

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