Paul Anderson
Head of Private Brands
Paul is an experienced product manager and sourcing executive with more than 15 years of experience leading global consumer brands. He has held senior leadership roles with The Leisure Collective and West Surfing Products, where he was responsible for driving product development, design, innovation, sourcing, and brand growth across the lifestyle and surf hardware categories.
Throughout his career, Paul has built award-winning products, negotiated strategic vendor partnerships, and improved supply chain resilience while leading teams across multiple regions. His achievements include launching global product ranges, delivering significant revenue growth, and earning multiple SBIA and SIMA industry awards.
In 2023, Paul was appointed Head of Private Brands at Force Technology International, where he has successfully managed product development and design functions, achieving double-digit growth year-on-year for FY25.
Known for his strategic thinking and hands-on leadership style, Paul is passionate about driving innovation, building strong teams, and creating long-term value for the brands he leads.