1300 7 FORCE Force Corporate Force Business

Meet Jake Minear



Prior to establishing Force with business partner Michael Doust in 1992, Jake held the role of Marketing and Distribution Manager for a Margaret River based food producer. Jake’s focus within the executive team is that of overall business development and the establishment and execution of the over-arching Force business strategy. Jake holds a Bachelor of Business degree, with a major in Marketing.

What do you love about working for Force?

Being involved in this industry is an incredible experience, and in my role, I am privileged to be able to work with a wide range of amazing businesses, from retailers, to operators and other enterprises. The insight into the culture and strategies of these businesses is great to witness and be part of.

What will be the next big thing in mobile phone accessories?

The move into truly seamless and wearable products that integrate with our lifestyle, within the fitness, health and well-being sector

Name five things you can't live without

  • My family and close friends
  • The ocean
  • Music
  • Exercise
  • Chocolate