1300 7 FORCE Force Corporate Force Business

Meet Carl Bonham


Chief Executive Officer

Before joining Force in November 2016, I was a career retailer, working with Rebel Sport & the Rebel Group for 18 years and Dick Smith Electronics for 3 years. Woking for Rebel Group from the age of 20, I decided retail was going to be my career of choice, with Rebel Group providing a great environment to grow and development. I was fortunate to do numerous roles at Rebel Group across Operation’s, Buying, Marketing and On-line, with my first role being a Department Manager within the Bankstown store and my last Chief Operating Officer for the Group, both Rebel Sport and Amart. My favourite role was as General Manager of Buying and Marketing with responsibility for a large team focussed on buying and selling product.  Prior to joining Force I worked at Dick Smith Electronics for 3 years as a Merchandise Manager, leading a team of Category Buyers, again responsible for buying and selling product. I also operated my own business for a number of years as a distributor and supplier of Sport-Brella, a popular US brand of innovative sunshades and chairs.

Why do you like working for Force?

Force is a great place to work because they care about their team, are focussed on being the best, and continually challenge themselves to do better.

What is your favourite Force distributed accessory?

My favourite distributed accessories are the ones that sell best and have the highest ROI.

Name five things you can't live without

  • Friends
  • My dog, Cooper
  • Horse Racing
  • Sport in general
  • My position at Force