Michael established Force in 1992 after identifying the opportunity to source, design and distribute accessories for the emerging mobile communications market in Australia. Prior to this Michael worked in the OEM Electronics industry with an extensive knowledge of electronic components, design, assembly and sourcing for industrial and consumer applications which provided a timely and strategic entry into mobile accessories.
Today much of Michael's knowledge base has been shared across the wider business especially in core areas of data analytics, sourcing and design manufacturing. Day to day business is primarily supporting the CEO on strategic projects with an executive seat on the leadership board.
Michael’s approach has always been never stop learning and turning challenges into positive opportunities. Outside of Force, Michael is married with two children with a passion for aviation which started back in the 90’s and still continues today as an Instrument Rated pilot flying weekly.