Prior to establishing Force with business partner Michael Doust, Jake completed a Bachelor of Business degree, majoring in marketing. Within Force, Jake has played a key role in strategy and business development, and now maintains a position within the leadership team, focusing on emerging opportunities congruent with the corporate strategy. Force’s business culture has always been a huge part of his journey within Force, and this continues to be a significant priority, as a board member alongside Carl (CEO), and the rest of the leadership team.
Outside of Force, Jake is married with four children, with the addition of his first grandchild in recent years. He has a passion for all water sports, loves keeping the garage band dream alive and travelling whenever possible.