Chief Executive Officer
Before joining Force in November 2016, Carl was a career retailer, working for the Rebel Group for 18 years and Dick Smith Electronics for 3 years.
Carl took on numerous roles during his time at the Rebel Group, his first being as a Department Manager within the Bankstown store and his last as Chief Operating Officer.
His favourite role was as General Manager of Buying and Marketing in which he was responsible for a large team focused on buying and selling. Prior to joining Force, Karl worked as a Merchandise Manager at Dick Smith Electronics, leading a team of Category Buyers. He also operated his own business for a number of years distributing and supplying Sport-Brella, a popular US brand of innovative sunshades and chairs.